BEST SOCIAL MEDIA MARKETING AGENCY IN BANGALORE
- • With the right strategy and plan, Social Media Marketing helps improving Brand Awareness.
- • Social Media Marketing helps you engage with your Target Audience without additional expenses.
- • A strong Social Media presence makes it easy for consumers to find and connect with you.
OUR APPROACH
Knowing your current SM presence
Track, Analyse, Optimize
Social Media management
Content Creation
Identify key success metrics
Choose platform
Understanding our customer base
KNOWING YOUR CURRENT PRESENCE ON SOCIAL MEDIA
Before building a new social media strategy for any business its important
to know where we stand currently.
This involves understanding-
Which social media platforms are we currently present?
Are the digital assets on these platforms optimized? (Cover pictures/profile pictures/Bio/ Image resolution etc)
Which platforms are adding maximum value?
Where so we stand in the market (competitor analysis)
UNDERSTANDING OUR CUSTOMER BASE
Who is our Target Audience?
This involves understanding-
- • Geographic, demographic, psychographic, and behavioral aspects of the TG market segment.
- • Which platforms do they use the most?
- • What are their interests?
- • Eventually understanding how our business can add value/solve their problems
AUDIT/CREATE SM PLATFORMS
This is done once our TG market is clearly identified.
Choosing the appropriate Social Media platforms according to your TG market base.
Create Digital assets for your SM platforms
Audit existing Digital assets such as Cover picture/profile picture/bio etc of the current Social Medias.
IDENTIFY KEY METRICS
This involves understanding key success metrics for our Business.
How can these be achieved using Social Media?
Some of the Key Metric that can be set to achieve desired results are-
- • Brand Awareness (Reach)
- • Engagement
- • More Leads
- • More website traffic
- • More shares/mentions
- • App downloads
CREATE & CURATE CONTENT
- ★ Communication plays a key role in every business. Success of our social media platforms depend on how well are we able to engage with our viewers on a personal level.
- ★ This involves Creation of a content calendar/Social Media strategy calendar that we shall follow for all our communications on Social Media
SOCIAL MEDIA MANAGEMENT
- ★ Communication plays a key role in every business. Success of our social media platforms depend on how well are we able to engage with our viewers on a personal level.
- ★ All the posts in the Social Media Management tool are aligned with the content calendar.
- ★ Appropriate hashtags are used to enhance the reach – hashtags used are generic, industry specific & post specific
- ★ Postings are done between 11am- 12pm & 5pm-6pm of the day due to high traffic on social media during these hours.
TRACK, ANALYSE & OPTIMIZE
- ★ How well did the posts perform?
- ★ Tracking our results, analysing them & making tweaks in our content calendar is important in order to achieve success when it comes to social media.
- ★ Optimizing your ads spent on SM platforms as per the results is also important to achieve maximum results.
- ★ All this data will be presented to you by the end of each month in order to evaluate the overall performance.
To take your Social Media Strategy to the next level, you can talk to one of our strategists by calling 8073847196 or write to us vrwebservices@gmail.com toBEst