Marketing

Content marketing

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Content marketing

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  1. a type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.
    “social media is an integral part of content marketing”
    Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.

uses of content marketing

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Specifically, there are three key reasons — and benefits — for enterprises that use content marketing:

  • Increased sales
  • Cost savings
  • Better customers who have more loyalty

Content is the present – and future – of marketing

Go back and read the content marketing definition one more time, but this time remove the relevant and valuable. That’s the difference between content marketing and the other informational garbage you get from companies trying to sell you “stuff.” Companies send us information all the time – it’s just that most of the time it’s not very relevant or valuable (can you say spam?). That’s what makes content marketing so intriguing in today’s environment of thousands of marketing messages per person per day.

Marketing is impossible without great content

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Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing:

Marketing is impossible without great content

  • Social media marketing: Content marketing strategy comes before your social media strategy.
  • SEO: Search engines reward businesses that publish quality, consistent content.
  • PR: Successful PR strategies address issues readers care about, not their business.
  • PPC: For PPC to work, you need great content behind it.
  • Inbound marketing: Content is key to driving inbound traffic and leads.
  • Content strategy: Content strategy is part of most content marketing strategies.
To be effective at content marketing, it is essential to have a documented content marketing strategy. Download our 16-page guide to learn what questions to ask and how to develop your strategy.

What if your customers looked forward to receiving your marketing? What if when they received it, via print, email, website, they spent 15, 30, 45 minutes with it? What if they anticipated it and shared it with their peers?

If you are intrigued and ready to learn more, we can help. Here are a few popular ways to dig in:

  • New to content marketing? Check out our getting started guide, where you’ll learn the definition of content marketing, as well as basic steps for putting a content marketing plan in place.
  • Need a content strategy? Read the CMI Content Marketing Framework, which outlines the essential building blocks for a successful content marketing program.
  • Looking for some content marketing examples? Download our Ultimate e-book: 75 Content Marketing Examples.
  • Are you in marketing leadership? Subscribe to our free magazine, Chief Content Officer, to stay on top of the latest industry trends.
  • Need advice specific to your organization? Contact our consulting group, led by strategist Robert Rose, to find out how they can help you meet your content marketing challenges.

Types of contenet marketing

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Mobile marketing

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What Is Mobile Marketing?

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Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location.

How mobile marketing works

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Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.

 

Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.

Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays

Advantages and disadvantages of moblile marketing

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                              Pros :

  • Easy to set up and monitor

  • Cost-effective

  • Real-time access to potential customers

                         Cons :

  • Data privacy concerns

  • Possible increased data costs for the user

  • Little room for error

How Do You Start a Mobile Marketing Business? Set Up a Mobile Website

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People use their smartphones for almost everything these days and so it’s important that your website is formatted correctly for viewing on a smartphone. If you have an existing website, many companies offer automated systems that convert your existing website for viewing on a mobile platform. WordPress and GoDaddy are two great examples of companies that do this.

 

Other companies also create a completely new version of your website just for viewing on a mobile device, commonly known as plug-and-play platforms. Another alternative if you are comfortable with writing computer code is adding a line of code on your website that is able to determine. Which  is the best website maker in karnataka-banglore-manglore-shivamogga-gadag-bellary-hubli-belgavi-karnataka-nearme

Viral Marketing

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What is viral marketing

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Viral marketing is a sales technique that involves organic or word-of-mouth information about a product or service to spread at an ever-increasing rate. The internet and the advent of social media have greatly increased the number of viral messages in the form of memes, shares, likes, and forwards.

Viral marketing has grown in popularity for consumers seeking entertainment and content creators finding new ways to reach their customers. Chances are that every CEO out there would like to have a viral marketing campaign for their company. … Because it is one of the most effective types of marketing

Benifits of viral marketing

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How a Viral Campaign Works

In theory, a viral marketing campaign is very simple to carry out. You create a video or another type of content which is attractive to your target audience, put it on the internet, and promote it. Form there, all you can do is wait for the fuse to light and for users to start sharing like crazy.

In some cases, virality happens by accident. For example, when a video is uploaded by a private user that all of a sudden becomes popular and begins to circulate all around the internet. 

As for the dispersion strategy for brand videos, there are two types: the shown or the concealed. In the former, the user is aware from the first moment that they are viewing advertising or branded content, while in the latter the participation of the brand is only revealed later. 

If you apply concealed marketing techniques, it is important to be very careful that the user does not feel tricked, cheated, or deceived since this could turn the viral campaign against you. 

No matter what strategy you choose, remember to never ever become “spammy” or go overboard while sharing the content. Instead of repeating your message over and over again, the best strategy is to find a good place and time and let the “viral fuse” light itself.

Advantages of Viral Marketing

  • Low cost. What characterizes viral campaigns is that the users do a significant part of the work for the brand, which drastically cuts down the costs of distribution. It is unnecessary to buy advertising or media space. 
  • Potential of great reach. A viral video on the Internet has the ability to reach a huge international audience without having to invest a ton of money or make an extra effort. Due to this, a small company or even a private individual can go viral. 
  • It is not invasive. In viral marketing, the social media user is the one making the decision to participate and share content, so it lessens the possibility of the brand coming across as invasive. Because of this, the perception of the brand and the interaction are significantly better, compared to more typical forms of advertising. 
  • It helps build up your brand. If you really hit the bull’s-eye in terms of creativity, you create content so incredible that users share it and develop a personal connection with your brand. It is without a doubt an extremely powerful tool when it comes to branding

Elements of viral marketing

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The Five Elements of Viral Marketing

  1. It Must Be Current

Viral Marketing has to be tied to current happenings, trends, emotions, political landscape, hot topics, etc. Tapping into current news and topics gives background to the content promoted. It also draws upon the topics relevancy with the audience.

For brands, this current content may be tied to the introduction of a new product (Poo~Pourri), a shift in the market, a political position (#lovewins), or current viral topics (the dress/straight outta). No matter what is used to help influence the content, keeping it current is the first step in developing a viral campaign.

  1. It Must Be Relevant

So, you’ve found a current topic that you think you can contribute to. The next step is ensuring that content is relevant to the audience. All content must be relevant, but in order for something to go viral, it needs to be relevant to a broader audience. This doesn’t mean it needs to appeal to a specific side, but instead, it should be something that draws conversation from both sides.

  1. It Must Be Creative

The most successful viral campaigns are created by thinking outside-of-the-box – either using creative formats like videos, slideshows, GIFs, etc. It’s not just about the format though. The content must be creative. In the case of the biased strangers who took a DNA test and found serious similarities, the “viralness” of the content stemmed from our own biases against others even though we know it’s wrong. Content like this discusses topics that are taboo or not easily discussed. Ensuring content is current, relevant, and creative in topic and presentation is the turning point from static to almost viral.

  1. It Must Be Purposeful

We have a current topic, that is relevant to the general public, and it’s formatted in a creative way. Next, we need to develop its purpose. The purpose is one of the most important elements, especially for brands. Why are we creating this viral campaign and what do we hope to get out of it? These are two questions that should be asked prior, during, and after a campaign to assess what exactly is happening.

For brands like Poo~Pourri, the purpose of their first viral campaign was to increase brand awareness. Since they were a new company, the viral content helped get their name out there while also introducing their main product.  When you identify the purpose of your campaign, you can decide how it should be introduced to the audience.

  1. It Must Be Shareable

Lastly, and most importantly, viral content must be easily shareable. Viral content has to act like a virus. It finds a host, is spread to those they come in contact with, and so on and so on. If the “virus” isn’t easy to “spread” then it reaches fewer people – reducing its efficacy. Making content shareable is about all of the previous four elements and introducing tools that help prompt people to engage.

Social media marketing

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What is social media marketing | Why you need social media marketing | Advantages of social media marketing by vrwebservices

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  1. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

        2.    The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.

 

       3.     There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

Benifits / Advantages of Social Media marketing

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How does your company or business benefit from using social media

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E-mail marketing

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What is e-mail marketing

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Email Marketing Campaign

An email marketing campaign is a coordinated set of individual email messages that are deployed across a specific period of time with one specific purpose. These specific purposes or calls-to-action (CTAs) can include the following: download a white paper, sign up for a webinar, or make a purchase. 

Each email requires a well-written subject line, focused content, and a specific call to action to achieve the campaign’s goal

Just as with most digital content, a subject line should strike a balance between informative and intriguing, inducing people to click without over- or under-promising on what’s inside. Those that don’t accurately represent what’s inside will be judged accordingly. 

How e-mail marketing helps small business to grow the next level

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1. Build strong customer relationships.

 

Your customers like to know that you’re thinking about them. They want to be made aware of the latest that’s happening in your business. Why wouldn’t you keep them up to date, if that’s what they want?

Obviously, it’s nearly impossible to reach out to all of your customers by phone. Not to mention that would be a very time-consuming task. Sending mailouts is costly and wasteful.

Email is the best way to reach out with an update for your customers quickly.

The latest product launch, your next big event, and any news about your business are all great topics for regular newsletters. If a customer has opted in to receive emails from you, then you shouldn’t be shy about actually sending out emails and making contact with them.

2. Develop your own unique brand.

 

 

Think about some of the most recognizable brands in the world. Some brand names have become so well known that they’re synonymous with the industry they operate in.

Kleenex is a great example of this. What if your small business could have a clearly identifiable brand like that?

Email marketing is a great way to develop your brand because it gives you a direct line to the email inboxes of your customers or potential customers. Regular updates give you a great opportunity to create a unique voice, style, and image for your subscribers.

What do you want your brand to be? Create a brand guide and follow it with each and every email you send. Not only is each email an opportunity to connect with your subscribers, but it’s also an opportunity to further cement your unique brand identity in their minds.

3. Become an expert with expert content.

As a small business owner, you’re likely seen as a local or regional expert when it comes to your area of business. One way to further cement this identity in the minds of consumers is to continue positioning yourself as an expert through the use of content.

Email marketing doesn’t have to just be about delivering coupons and sale information. In addition to emails designed to drive traffic to your business, you can use email marketing to deliver unique content that your subscribers will enjoy reading—or watching.

4. Email marketing is efficient with your time and budget.

Within a small business, there are time and budget constraints, and, in most cases, there’s simply no way around this. While buying an advertisement to play during the Super Bowl would be nice, it’s not an option for most small business marketing budgets.

Even targeted direct mail campaigns that deliver flyers to the mailboxes of people near you can be costly. Between designing, printing, and mailing costs, you could spend several dollars per flyer delivery. Send out flyers to a thousand people and, suddenly, you have a very expensive campaign on your hands, with no promise of results.

The time involved with shooting television commercials or recording radio ads can also eat into your bottom line. Every moment you’re not focusing on your business is lost revenue or, at the very least, a lost opportunity to connect with people on a personal level.

5. Build credibility as a business.

One of the biggest hurdles a small business has to overcome is building credibility. Why should someone give their business to you when your name isn’t as recognizable as the big box store down the road?
The reason people trust big names largely boils down to marketing. They’re familiar with these names, so they allow these brands more trust.

By using email marketing, you’re able to build credibility by staying in contact with your customers and keeping them up to date about your business.

The more they learn about your business, and the more they hear about your business, the more they’ll trust your business.

How to do email marketing

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Aside from small business email marketing, you have endless tactics and technology at your fingertips in order to develop a robust and impactful strategy to convert prospects into loyal customers.

Between buzzwords like account-based-marketing and artificial intelligence, where do you start? What’s going to help increase your bottom line without breaking the budget? Consider these questions before moving on to your strategy:

  • Who’s your target audience? What are the marketing segments?
  • What are your competitors doing?
  • What does your lead pipeline look like?
  • How does your product/service provide value?
  • What are your KPIs?
  • What is your budget?

Pay Per Click ( ppc )

Pay per click ( PPC )

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PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine’s sponsored links when someone searches on a keyword that is related to their business offering. For example, if we bid on the keyword “PPC software,” our ad might show up in the very top spot on the Google results page.

What is Google Ads?

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Google Ads is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

More specifically, who gets to appear on the page is based on and advertiser’s Ad Rank, a metric calculated by multiplying two key factors – CPC Bid (the highest amount an advertiser is willing to spend) and Quality Score (a value that takes into account your click-through rate, relevance, and landing page quality). This system allows winning advertisers to reach potential customers at a cost that fits their budget. It’s essentially a kind of auction. The below infographic illustrates how this auction system works.

 

adwords-account-structure-diagram

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Google AdWords is a pay-per-click online advertising platform that allows advertisers to display their ads on Google’s search engine results page. Based on the keywords that want to target, businesses pay to get their advertisements ranked at the top of the search results page. We never sell your personal information. While advertising makes it possible for us to offer our products free of charge and help the websites and apps that partner with us fund their content, your personal information is not for sale. We keep your data private at every point in the process of showing you ads.

Managing Your PPC Campaigns

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Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success. You should be continuously analyzing the performance of your account and making the following adjustments to optimize your campaigns:

  • Add PPC Keywords: Expand the reach of your PPC campaigns by adding keywords that are relevant to your business.
  • Add Negative Keywords: Add non-converting terms as negative keywords to improve campaign relevancy and reduce wasted spend.
  • Split Ad Groups: Improve click-through rate (CTR) and Quality Score by splitting up your ad groups into smaller, more relevant ad groups, which help you create more targeted ad text and landing pages.
  • Review Costly PPC Keywords: Review expensive, under-performing keywords and shut them off if necessary.
  • Refine Landing Pages: Modify the content and calls-to-action (CTAs) of your landing pages to align with individual search queries in order to boost conversion rates. Don’t send all your traffic to the same page.

You’ll learn more about all of these elements of PPC campaign management as you move forward through the coursework in PPC University.

If you’re ready to get started with PPC, skip ahead to learn how to set up a Google Ads account.

If you’ve already got an Ads account, we suggest you use our FREE Google Ads Performance Grader to help you zero in on areas of improvement. In 60 seconds or less, you’ll receive a customized report grading your account performance in 9 key areas, including click-through rate, Quality Score and account activity.

Now that you’ve read up on how to get started with PPC, download the complete PPC 101 guide to jumpstart your PPC success!

How does the google adwords auction work- how adword works

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Influencer marketing

What is influencer marketing

What is influencer marketing

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At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.

How to find the influencer

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Much like any strategy, research is the first step. Choose the platform you want to focus on first. You can always expand to other platforms later but if you’re just starting out, stick with one. Ideally, your brand should already have a presence on this network or be looking to expand into it.

If you’re unsure of where to begin, social listening can help you identify where people are talking about your industry and brand—and it can help you find the most influential voices in your industry on each platform. Check out our guide to social listening to learn more.

How to get started influence marketing

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Influencers are here to stay but how the world of influencer marketing looks and operates has changed a great deal in a short time, and in five years may be drastically different from today. This guide will help you get started with building your strategy, but like any social strategy it’s important to be ready for change.

Still, while there are some unique considerations to working with influencers, setting up a campaign is the same as most marketing campaigns: research, set a budget, determine goals, find your influencers and review and revise.

10 Benifits of influencer marketing

Set a budget and management strategy

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Now that you have some idea of what to pay influencers, you need to create your budget. Be sure to also factor in time for planning, executing and reviewing your influencer program. Running a successful influencer marketing campaign is not a set-it-and-go type of strategy. It’ll involve careful monitoring and follow up.

Unlike a more automated ad strategy, influencers are human and frequently balancing multiple partnerships, so some may fall behind in their commitments to post on time or make errors in your requested tags or calls to action. You’ll need to have the time to be more hands-on with these relationships to cultivate them, and refine your approach through experience about what works and what doesn’t in your niche.

  • Have they worked with similar brands before? Depending on what type of influencer you’re looking for, a seasoned one will be able to show .

How to contact influencers

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Back to step one: research. With a plan set around your network, goals and what types of influencers you want to target, we go back to researching to actually find the right influencers to work with.

During this research, keep in mind the below:

  • Does the influencer already post about similar things to your service? For example, if you’re a restaurant and you want to promote a new menu, you should be looking for influencers who regularly post about dining out and the food they eat.
  • Are they legit? This means scrolling through their feed and clicking through on posts. A poor engagement ratio to follower count and spam-like comments are signs of a fraudulent account.