What is socail media marketing | Why you need socail media marketing | Advantages of social media marketing by vrwebservices

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  1. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. This involves publishing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.

        2.    The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.


       3.     There are also a range of social media management tools that help businesses to get the most out of the social media platforms listed above. For example, Buffer is a platform of social media management tools, which can help you achieve success with your social media marketing. Whether you want to build a brand or grow your business, we want to help you succeed.

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Benifits / Advantages of Social Media marketing


How does your company or business benefit from using social media

how social media helps companies businesses

Social media users details statics in infograpic - vrwebservices


1. Ingramer

Ingramer-the-top-free-social-media-marketing-tool-ingadag the best digital agency in karnataka vrweb[/caption]

Ingramer is a tried-and-tested social media marketing tool, mainly for Instagram promotion. It is an all-in-one toolkit for influencers, brands, and digital marketers.

Using this tool, you can grow your followers, curate content, and analyze your competitors.

Top Features:

  • Using the Instagram Direct Module, you can set auto-replies based on trigger words, categorize clients by labels, and manage bulk messaging.
  • Ingramer’s scheduling module enables you to schedule feed posts, images, Carousels, and Stories.
  • Their hashtag generator contains over 12 million hashtags that are regularly updated.
  • Using their downloading feature, you can save all types of content from Instagram, Facebook, and Twitter videos for re-use.
  • Through their Instagram Search option, you can find influencers, competitors, and partners across different niches.
  • Profile Analyzer is a free service that lets you get insights about any public account on Instagram, and monitor their activity and top content.

Note: Want to try Ingramer? Use the coupon code “SHANEBARKER” to get a 10% discount on all their paid tools.

2. ContentCal

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ContentCal is a great team collaboration social media marketing tool that can help you and your team with content creation and publishing. Using it, you can create a visual content calendar and set up approval flows with ease.

Key Features

  • Visual content calendar
  • Integrations with 2000+ apps
  • Approval workflows
  • Team collaboration for the content
  • Category tags to manage content
  • Detailed analytics
  • Content hub to store and share content ideas


  • Low cost
  • Great for small and large teams
  • Dedicated customer support
  • Easy to use


  • Doesn’t support publishing on YouTube yet

Difficulty Level

Suitable for everyone


  • Pro: $17/month
  • Company: $47/month
  • Premium: Custom pricing
  • Enterprise: Custom pricing

Their Pro and Company plan offers a 14-day free trial. You can check out its features for free.

Case Study

Jeremy Ryan from Metamorphosis Agency says that ContentCal is a great tool for those who want to manage multiple social media accounts.

Pro Tip: Leverage the planning features to customize your setup and save time while using ContentCal.

3. Agorapulse

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Agorapulse is a social media marketing tool which helps businesses and marketers manage their social accounts in the most efficient manner.

It’s a software solution that helps you build a meaningful and healthy relationship with your followers.

Top Features:

  • Want to personalize your content for each social media platform? This tool can help you do that.
  • It helps you schedule your posts in advance.
  • You can reschedule your posts over and over.
  • And you can monitor and respond to all of your social conversations in one place.
  • This tool comes with a free trial.

4. SocialOomph

SocialOomph Social Media Marketing Tool
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The social media marketing tool comes with a plethora of features that can help businesses automate a number of tasks across social media platforms and even their blog.


Many business owners and marketers leverage this social media marketing tool to boost their productivity, engagement, and to drive the best results.

Top Features:

  • SocialOomph helps you to manage your Twitter, Facebook, LinkedIn, and blog activities in one place.
  • This tool allows you to automate your posting process. You can schedule blog posts, tweets, Facebook posts, and LinkedIn shares.
  • You can enhance your Twitter follower lists via helpful recommendations from SocialOomph. This tool allows you to identify influential Twitter accounts via keyword search.
  • Their Personal Suite plan is free.

5. NapoleonCat

social media marketing and managing expert

NapoleonCat is a full-service platform to manage all aspects of social media marketing, from publishing to tracking conversations and analyzing the performance of your social media efforts. It allows you to drive pre-sales conversations, answer typical enquiries automatically, and reduce response time on social media.

By automating your campaigns, NapoleonCat allows you to increase efficiency and cost savings by up to 70%. Being an official Facebook Marketing Partner, NapoleonCat can be trusted to offer reliable marketing solutions.

Want to know the best part?

They offer a 14-day free trial, no credit card information required. Sign up today!

Top Features

  • Social Inbox to manage all social media interactions in one place, in real-time.
  • Numerous collaboration features to help establish a clear workflow, even when your team works remotely.
  • Scheduler to queue and auto-publish content across multiple platforms and profiles.
  • Auto-moderation to remove spam from post and ad comments on Facebook and Instagram.
  • Advanced analytics module for gathering competitive intelligence.
  • Automated social media reporting to keep you in the loop at all times.
  • Help Center with stats, articles, and video tutorials for new users.


  • Unified inbox.
  • Advanced options for collaboration and community management.
  • Proactive customer service via chat, email, and phone.
  • Frequent updates.
  • 2-week free trial.
  • Pay only for social profiles you use.


  • Limited competitor stats.
  • Minor delays in synching new accounts.

Difficulty Level: Intermediate

Usability: It can be used with ease by solopreneurs, SMBs, enterprises, agencies, ecommerce stores, and content creators.


  • Standard: Starts at $21/month.
  • Pro: Starts at $42/month.
  • Custom

Case Study

CCC, a European footwear retailer, was facing a challenge with maintaining their 496 Google My Business listings. Their customer service team was spending hours accessing and answering the 1000+ client reviews gathered in their scattered listings on a daily basis.

After using NapoleonCat, the CCC team is able to respond to reviews from a single inbox. In addition, they can analyze customer sentiment and tag reviews as positive, neutral, or negative. By reducing response times, they are able to get higher customer satisfaction and eventually repeat sales.

Pro Tip: To save time and effort, set up automatic replies to routine questions/comments about delivery times, store location, and hou