What Is Mobile Marketing?


Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location.

How mobile marketing works

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Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.

Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.


Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.

Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays

Advantages and disadvantages of moblile marketing

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                              Pros :

  • Easy to set up and monitor

  • Cost-effective

  • Real-time access to potential customers

                         Cons :

  • Data privacy concerns

  • Possible increased data costs for the user

  • Little room for error

How Do You Start a Mobile Marketing Business? Set Up a Mobile Website

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People use their smartphones for almost everything these days and so it’s important that your website is formatted correctly for viewing on a smartphone. If you have an existing website, many companies offer automated systems that convert your existing website for viewing on a mobile platform. WordPress and GoDaddy are two great examples of companies that do this.


Other companies also create a completely new version of your website just for viewing on a mobile device, commonly known as plug-and-play platforms. Another alternative if you are comfortable with writing computer code is adding a line of code on your website that is able to determine. Which  is the best website maker in karnataka-banglore-manglore-shivamogga-gadag-bellary-hubli-belgavi-karnataka-nearme