What Is Mobile Marketing?
Mobile marketing is any advertising activity that promotes products and services via mobile devices, such as tablets and smartphones. It makes use of features of modern mobile technology, including location services, to tailor marketing campaigns based on an individual’s location.
How mobile marketing works
Mobile marketing may include promotions sent through SMS text messaging, MMS multimedia messaging, through downloaded apps using push notifications, through in-app or in-game marketing, through mobile websites, or by using a mobile device to scan QR codes.
Proximity systems and location-based services can alert users based on geographic location or proximity to a service provider.
Mobile marketing is an indispensable tool for companies large and small as mobile devices have become ubiquitous. The key players in the space are the brands (and companies that they represent through advertising), and service providers that enable mobile advertising.
Mobile advertising targets audiences not so much by demographics but by behaviors (though demography plays
Advantages and disadvantages of moblile marketing
Pros :
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Easy to set up and monitor
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Cost-effective
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Real-time access to potential customers
Cons :
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Data privacy concerns
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Possible increased data costs for the user
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Little room for error
How Do You Start a Mobile Marketing Business? Set Up a Mobile Website
People use their smartphones for almost everything these days and so it’s important that your website is formatted correctly for viewing on a smartphone. If you have an existing website, many companies offer automated systems that convert your existing website for viewing on a mobile platform. WordPress and GoDaddy are two great examples of companies that do this.